Shaflian Islami Aminina
Product Designer in Jakarta, Indonesia
About
Shaflian is an architecture graduate turned senior product designer. 8+ years designing everyday apps millions rely on, spanning post-purchase, livestreaming, social commerce, fintech, and superapp services from food delivery to ride-hailing. Deeply rooted in SEA & LATAM, with a track record of shipping for the global market.
I care about user intent, rely on strong instincts for narrative and experience-building to make things that feel both useful and alive. Grounded in craft, measured by outcomes.
Experience
Senior Product Designer at TikTok Shop
Global LIVE E-commerce, SEA & LATAM Post-Purchase
Defined 0-to-1 LIVE Auction; drove daily GMV +108% ($85K → $178K), Live CTR +33%, watch duration +23%, and reduced operation time by 900ms (1.3s → 0.4s).
Pioneered new SEA-first products; LIVE inspiration, Seller-funded. Driving incremental affiliate GMV +57% and content supply +90%.
Now own orders & post-purchase across SEA/LATAM: order list & order detail efficiency for repurchase (+3.87% conversion), and product-card information enrichment (+3.69% OPM).
Drive the design org's AI practice: a shared repo & vibe-coding workflow for designers, a motion-lab skill adopted as the team default, and a vibe-coded product iteration accepted by product leaders.
Set cross-org collaboration patterns with TikTok core teams (100+ people), actively refining how design work flows across regions.
Senior Product Designer at Tokopedia
Social commerce, PLUS Subscription
Designed PLUS subscription model with yearly GMV/u +5.64%, DAUs increased by +1.42% quarterly.
Designed creator-facing tools for Tokopedia's social commerce platform. +13.6% WoW content created '22.
Established design principles for Tokopedia design team, enable practical application to ensure effective and cohesive design practices across all 150+ people.
Product Designer at Nafas Part-time
Air quality hardware user interface
Translated complex sensor data into legible glanceable states for non-technical users; spanning vertical monitor screen to mobile app.
Established a visual system for data insight, real-time air quality performance and overall website.
Senior Product Designer at Flip
Fintech B2B and B2C
First B2B designers and turns ~70% company revenue from B2B products '21.
Drive lot of initiatives through Flip rebranding project.
Designer at Gojek
Growth, BI & Digital Marketing
Create In-App creative performance dashboard using Query and Data viz. Bridge gap towards data to creative team on why one creative had best CTR/Conversion.
Designed 50+ growth campaigns; A/B tested variants across all user funnels.
Research Assistant at University of Indonesia
Assistant Professor
Designing public toilet in Cikini Kramat, Jakarta.
International conference presenter at ISSC18-UUM, Sarawak, Malaysia.
Published 3 books with Tokyo University, Keio, Cardiff and Florida and 1 International Journal Indexed JSSR.